ENTERPRISE BLOCKCHAINS STRATEGY & MANAGEMENT

VIRTUAL CONFERENCE

July  23, 2020 | 3:00 p.m. CET | 9:00 a.m ET

REGISTER NOW 



Welcome to an exciting new digital event

Blockchain is an innovative framework that companies will more and more utilize to run enterprise business processes in a collaborative and trusted way, especially in the effort to face and overcome the current critical economic situation. To do so, business decision makers must understand the foundation of the technology. This is not for them to become technology “geeks”, but to appreciate the possible solutions that can be implemented thanks to the features of decentralized distributed ledgers.

Many- rightfully- object that to use emails you don’t need to know all the intricacies of the background technology protocols like POP3, IMAP, SMTP and similar.

While the statement is true, it denotes, however, a lack understanding of blockchain’s real nature and reach. Blockchain is not a technology feature that accomplishes a particular mission-critical objective like an email that implements the task of sending a digital message between two or more parties. Blockchain, as already defined, is a business framework- supported by innovative technology functionalities- that enables business partners to collaborate and trust each other on a peer-to-peer basis.

This virtual conference introduces the basic foundational elements that put enterprise decision makers in the condition to best identify use case applications for their own business and for their business partners’.

It is not a matter of learning how to develop software, but to understand from those who do it- the conference speakers and panelists- the level of sophisticated solutions made possible by current blockchain-based platforms and applications.

Event Program (CET/ET)

15:00/09:00am

Opening speech

15:05/09:05am

Opening Keynote

Eric Saraniecki, Co-Founder and Head of Product, Digital Asset

15:30/09:30am

Session 1- Deciding for Blockchain

Peter Busch, Product Owner Distributed Ledger Technologies Mobility, Bosch

Tanya Kuznetsova, Director of Treasury, Centric Brands

15:55/09:55am

Keynote- Navigating a Successful Blockchain Implementation Roadmap – From Use Case to Adoption

Jim Mason, Blockchain Practice Leader, Paramount Software Solutions

16:20/10:20am

Session 2- Building the Business Case

Lisa Butters, General Manager, GoDirect™ Trade, Honeywell

Nadia Hewett, Project Lead, Blockchain and Digital Currency, World Economic Forum

16:45/10:45am

Keynote

17:10/11:10am

Session 3- Communication and Marketing

Shahar Steiff, AVP New Technologies, PCCW Global

Julian Gray, Technology Director, BP


TOPICS COVERED


FEATURED SPEAKERS

Shahar Steiff

Shahar Steiff
AVP New Technologies, PCCW Global

eric

Eric Saraniecki
Co-Founder and Head of Product, Digital Asset

Jim Mason

Jim Mason
Blockchain Practice Leader, Paramount Software Solutions

Lisa Butters

Lisa Butters
General Manager, GoDirect™ Trade, Honeywell

Julian gray

Julian Gray
Technology Director , BP

nadia hewett

Nadia Hewett
Project Lead, Blockchain and Digital Currency, World Economic Forum

peter busch

Peter Busch
Product Owner Distributed Ledger Technologies Mobility, Bosch

Tanya Kuznetsova

Tanya Kuznetsova
Director of Treasury, Centric Brands

Attend the online conference—
No travel required!

July 23, 2020 | 3:00 p.m. CET

REGISTER NOW

 

Session 1- Deciding for Blockchain
Up until recently, blockchain has been the safe harbor for crypto currency enthusiasts that envisioned distributed ledger technology as the solution to the many existing problems suffered by the financial industry. While most blockchain cryptocurrency developments failed along the way, blockchain technology principles and advantages have made inroads into every other industry sector.
While the promises are indeed significant, it is not prudent to start a blockchain-based program without a clear vision of the unavoidable limitations, obstacles, technical gaps, and, most importantly, true market demand that always face any digital transformation initiative. Blockchain makes no difference.
The session gathers industry experts that will share their advice- based on real life experience- on how to plan for blockchain and- most importantly- how to decide when blockchain is needed to make the difference.


Session 2- Building the Business Case
Just like any other implementation program, comes the time when you have to fight for tight budget and convince your boss. Your internal competitors have an easier task: Sales can demonstrate that if the budget goes to them they will grow revenues; Marketing will claim they will increase market share; Production will be able to make more and sell more. What is blockchain going to bring to the table? The difficulty to identify the proper key evaluation drivers and to quantify those that are otherwise intangible in nature is further exacerbated by the necessity to consider that blockchain technology builds an infrastructure that has the inherent capability to transform the way business processes are executed, and to change the dynamics of long-lasting trade relationships. How can you measure the value of all this? It is not only a matter of justifying that the benefits will outnumber the costs.
The speakers in this session will discuss how they measured the impact of blockchain on their business and will help participants understand how intangible drivers like “trust”, “collaboration”, “accountability”, “reliability” make or break a deal. By the way, all these drivers become tangible assets on blockchain.


Session 3- Communication and Marketing
The work is not yet over. Your budget has been approved, you have a bright future in front. Yet, you have by now understood that there is little value in embarking on a blockchain-based project initiative if you don’t have the full commitment and engagement of your supply chain partners. While the implementation of a blockchain project within the four walls of one’s company is by no means easy, it is nevertheless run in an environment totally under the control of the project owner. Top management support and supervision have already been secured during the previous stages of the project plan. So any internal issues can be quickly resolved. But the company’s management influence almost disappears when external company partners are onboarded to the project. Moral suasion can be a helpful convincing element, but the success of the project requires adoption and accountability by all involved parties.
The expected benefits of the project must be clearly articulated and communicated. This is when marketing and communications skill become absolutely key to the success of the initiative.
The session will line up industry experts that will share practical examples and mistakes to avoid directly from their experience in running multiple blockchain projects for their company and clients.

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